According to a survey by Trellance, the average age of credit union members is 47 years old and their most loyal members (68%) are over 65. Credit unions are facing a significant demographic challenge as their memberships age, with a pressing need to attract younger generations like Millennials and Gen Z.

The traditional models and perceptions of credit unions often deter younger customers, who favor modern, tech-driven financial services. Open banking presents a unique opportunity for credit unions to innovate and appeal to these demographics by offering personalized, digital-first solutions that meet the expectations of today's consumers.

This panel discussion will explore strategies to leverage open banking for revitalizing credit union memberships and ensuring their future relevance.